Building a strong brand is much more than simply having a memorable logo or tagline. It’s much more than a product or a service that is offered. Brands are developed not only within the organization, but outside of it, and by its followers.
A brand is a feeling of being mutually connected to something greater–something meaningful.
How do your customers relate to you? What do they take away from their experience with your company? Branding happens when the things that resonate the most for you and your organization–also resonate for your customers. They identify with your mission and vision.
Finding and utilizing the keys that open the gateways of positive communication between you and your followers is the way to build your brand. Companies that fail in this regard are simply companies. Brands are special.
Focusing on these keys and maintaining this focus is the way to keep you brand healthy and growing.