This past week, Nordstrom, Sears and Kmart announced they were dropping Ivanka Trump lines from their stores and Kellyanne Conway took a disproportionate amount of backlash for coming to the defense of the President’s daughter. The retailers can do what they want, but they’re on the wrong side of style and history in letting their leftist red lines get the better of them. And while Kellyanne Conway may have committed a political faux pas (and certainly an offense that hasn’t happened on a regular basis before), she knows the loyalty of Donald J. Trump supporters — they are consumers of action and activism both spending their hard-earned money in support of their American values and President Trump as well as boycotting businesses who undermine their newly elected POTUS.
When Ivanka Trump came to Wisconsin during the campaign, I made sure I was in the audience. I admire everything about this woman — her fashion and lifestyle brands, her intelligent level-headed business sense and accomplishments, her Republican National Convention Speech, and most of all her love for her children and family. Ivanka in person was every bit as poised, gracious, articulate, and understatedly stylish as I expected. As the mother of four millennial daughters (and one son), Ivanka is truly a role model for her generation. The retailers making opposition statements by not carrying her Ivanka Trump lines apparently are clueless as to what class looks like and what mainstream American women want.
Political icons have always influenced popular fashion, as I wrote about a few years ago in my article Maternity Fashion Rules to Make You Feel Like Royalty when Kate Middleton, the Dutchess of Cambridge, was pregnant and setting trends for moms with baby bumps worldwide. This year in 2017, Jacki Kennedy Onassis’s 1960s elegance was beautifully evident in Melania and Ivanka Trump who graced Inauguration Day with impeccable fashion elevating what to wear to pure inspiration.
Big mistake Nordstrom, Sears, Kmart et al. Huge.